Academic Programs

NOTE: Requirements may differ according to date of enrollment.
Current students should check their Download Adobe Acrobat Reader college catalog.

 

Requirements for the Bachelor of Science Degree in Business Administration: Marketing

Requirements may differ according to date of enrollment. Current students should check their Download the College Catalog in PDF format college catalog.

Core Requirements:

  1. General major requirements (48 credit hours):
    Course Number Title Credit Hours
    MATH 120 Survey of Calculus I 3
    BUAD 161 Information Technology Literacy 3
    BUAD/ECON 200 Fund. of Stats. for Business and Econ. 3
    ACCT 201 Financial Accounting 3
    ECON 201 Principles of Macroeconomics 3
    ACCT 202 Managerial Accounting 3
    ECON 202 Principles of Microeconomics 3
    BUAD/COMM 235 Introduction to Business Communication
    BUAD 261 Management Information Systems 3
    BUAD/ECON 300 Statistical Analysis 3
    BUAD 310 Legal Environ. of Business 3
    BUAD 315 Principles of Business Finance 3
    BUAD 321 Management and Org. Behavior 3
    BUAD 325 Principles of Marketing 3
    BUAD 327 Production and Operations Management I 3
    BUAD 423 Strategic Management 3

  2. Specific major requirements for Marketing - 15 additional credit hours:
    BUAD 340
    Marketing Research
    3
    BUAD 342 Consumer Behavior
    3
    BUAD 445 Integrated Marketing Communications
    3
    BUAD 446

    Sales Management
    3
    Plus one of the following:
    ACCT 303
    Cost Management
    3
    BUAD 411
    Marketing Management
    3
    BUAD 427
    Production and Operations Management II
    3
    BUAD 480
    Internship 3
  3. Business Administration majors must complete a minimum of 27 credit hours of SUNY Fredonia 300/400-level business administration and/or accounting courses.