Academic Programs

NOTE: Requirements may differ according to date of enrollment.
Current students should check their Download Adobe Acrobat Reader college catalog.

 

Requirements for the Bachelor of Science Degree in Communication: Public Relations

Requirements may differ according to date of enrollment. Current students should check their Download the College Catalog in PDF format college catalog.

Communication Core: 15.5 credit hours

Course Number Title Credit Hours
COMM 101 Fundamentals of Communication 3
COMM 102 Mass Media and Society 3
COMM 105 Public Speaking 3
COMM 155 Rhetoric of Vision and Sound 3
COMM 199 Communication Orientation (required for new freshmen only) .5
COMM 201 Rhetoric and Criticism 3
  1. Public Relations: 42.5 credit hours (including core requirements)

Focuses on the theoretical constructs and professional skills necessary to effectively mediate the goals and obligations of an organization and the needs and concerns of the public. The emphasis on ethics, campaign design and management and the production of messages for targeted audiences prepares students to serve as communication advocates in a variety of professional and civic settings.

Communication Core plus: 27 credit hours - at least 12 at Fredonia

Group A - 15 credits:
COMM 295 Comm. Research & Survey Methods 3
COMM 222 Principles of Public Relations 3
COMM 322 Public Relations Writing 3
COMM 344 Public Relations Case Analysis 3
COMM 422 Public Relations Management 3

Group B - Major Electives - 12 credits - 6 credits at 300 or above level from the following:
COMM 110/112/114 Three 1 credit hour computer courses (recommended) 3
COMM 221 Interpersonal Communication 3
COMM 235 Introduction to Business Communication 3
COMM 251 Audio Production I 3
COMM 255 Television Production I 3
COMM 301 Group Communication 3
COMM 312 Multimedia Integrations 3
COMM 350 Telecommunication Technology 3
COMM 375 Mass Media Theory 3
COMM 379 Persuasion 3
COMM 385 International Media 3
COMM 420 Communication Law & Ethics 3
COMM 430 Communication Theory 3
COMM 444 Special Topics in PR 1-3
COMM 460 Organizational Communication 3
COMM 465 Intercultural Communication 3